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curriculum vitae

Work
Experience

2020 - 2023

Head of Digital Content & Experience
Senior Digital Engagement Manager
WaterAid

  • Led on social media, completing a full strategy overhaul for channels totalling 500k followers, including TikTok. 

  • Led on digital content strategy and production for two multimillion pound, UK government aid matched appeals.

  • Led on digital innovation, producing virtual and hybrid events in the music, art and food spaces with celebrities & influencers.

2017-2020

Digital Engagement Specialist
Amnesty International

  • Led on digital campaigning for priority campaigns, including the right to abortion in Northern Ireland and the campaign to free Nazanin Zaghari-Ratcliffe.

  • Digital lead for the Write for Rights annual appeal, helping to increase online action taking by over 100% year on year.

2015-2017

Content & PR Manager
Content Marketing Executive
In Marketing We Trust
Jellyfish

  • Produced SEO content and online PR strategies for top travel brands like Skycanner and Expedia.

  • Produced innovative multimedia content for clients that secured high value media placements and drove site traffic

  • Produced and delivered a content marketing training course.

Education

2012-2013

MA Multimedia Journalism
University of Sussex

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2007-2010

LLB Law
University of Exeter

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Skills
& Expertise

  • Digital strategy & innovation

  • Social media management

  • Influencer marketing

  • Digital campaigning & mobilisation 

  • Digital fundraising

  • Multimedia content production​

  • Livestreaming

  • HTML | CSS

Bylines

See full portfolio here

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The Guardian
VICE
Munchies
Huffington Post
Coindesk
Social Media Today
Econsultancy
Campaign
Business.com
Copyblogger
Problogger
MarketingProfs
AAT Comment​

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