curriculum vitae
Work
Experience
2020 - 2023
Head of Digital Content & Experience
Senior Digital Engagement Manager
WaterAid
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Led on social media, completing a full strategy overhaul for channels totalling 500k followers, including TikTok.
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Led on digital content strategy and production for two multimillion pound, UK government aid matched appeals.
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Led on digital innovation, producing virtual and hybrid events in the music, art and food spaces with celebrities & influencers.
2017-2020
Digital Engagement Specialist
Amnesty International
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Led on digital campaigning for priority campaigns, including the right to abortion in Northern Ireland and the campaign to free Nazanin Zaghari-Ratcliffe.
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Digital lead for the Write for Rights annual appeal, helping to increase online action taking by over 100% year on year.
2015-2017
Content & PR Manager
Content Marketing Executive
In Marketing We Trust
Jellyfish
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Produced SEO content and online PR strategies for top travel brands like Skycanner and Expedia.
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Produced innovative multimedia content for clients that secured high value media placements and drove site traffic
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Produced and delivered a content marketing training course.
Education
2012-2013
MA Multimedia Journalism
University of Sussex
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2007-2010
LLB Law
University of Exeter
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Skills
& Expertise
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Digital strategy & innovation
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Social media management
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Influencer marketing
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Digital campaigning & mobilisation
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Digital fundraising
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Multimedia content production​
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Livestreaming
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HTML | CSS
Bylines
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The Guardian
VICE
Munchies
Huffington Post
Coindesk
Social Media Today
Econsultancy
Campaign
Business.com
Copyblogger
Problogger
MarketingProfs
AAT Comment​